Plan the Right Provider Workforce for Tomorrow’s Care

SullivanCotter’s Provider Needs Assessment combines market intelligence, demographic analysis, and utilization modeling to help health systems identify provider gaps, forecast future demand, and align physician and APP staffing with evolving community needs.

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Planning the Right Provider Workforce Requires Market Insight

Maintaining the right balance of physicians and advanced practice providers is critical to delivering care efficiently and remaining competitive in today’s health care environment. Yet many organizations lack the market-level insight needed to accurately assess provider demand and supply.

SullivanCotter’s Provider Needs Assessment provides clear visibility into provider supply, projected demand, and emerging workforce gaps across your service area. With these insights, health care leaders can strengthen workforce planning, guide recruitment strategies, and ensure patients have access to the care their communities need.

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Data-Driven Insight for Smarter Provider Workforce Planning

SullivanCotter’s Provider Needs Assessment reduces uncertainty in physician and APP workforce planning by combining market intelligence, demographic analysis, and utilization modeling. The platform analyzes population trends, service area demand, and payer mix to reveal provider supply and demand across specialties.

Leaders gain visibility into physicians and APPs practicing within their markets, identify service line gaps and growth opportunities, and better understand how emerging care delivery models may influence provider demand.

With these insights, organizations can strengthen recruiting decisions, optimize provider resources, and align workforce strategy with community needs.

With SullivanCotter’s Provider Needs Assessment, organizations can:

Determine provider demand by ZIP code, demographics, and payer mix

Identify current and projected physician and APP supply and demand

Pinpoint employed and affiliated providers by specialty

Identify service line gaps and growth opportunities

Optimize provider staffing and recruiting decisions

Inform provider alignment and service line strategy

Assess patient demand using predictive demographic modeling

Generate customizable reports that support data-driven workforce planning

A Closer Look

“Our provider needs assessments give leaders the insight to move beyond assumptions—helping them plan the right mix of physicians and APPs to support access, growth, and care delivery and develop their workforce strategy.”

— Jaclyn Zurawski, Principal, SullivanCotter

Provider Needs Assessment Competitive Advantages

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Data-Driven Demand & Supply Modeling

Combines advanced claims-based demand modeling with validated benchmarking and with a researched and call-verified proprietary supply roster based on primary source data to generate accurate, defensible projections of provider need and capacity.

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Integrated, Real-Time Analytics Platform

Delivers an interactive, cloud-based dashboard with dynamic filters and a fully editable client database—ensuring real-time insights, flexibility, and adaptability.

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Market-Aligned & Customizable Framework

Adapts to each organization’s structure across markets, regions, hospitals, and service lines—providing tailored, relevant workforce insights.

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Verified, Comprehensive Workforce Intelligence

Blends automated data integration with primary research and call validation, while incorporating APP workforce insights for a complete, current view of provider supply.

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Forward-Looking Workforce Strategy & Expertise

Incorporates current and future recruitment planning needs using productivity, age, retirement trends and additional client-specific factors to forecast need and succession planning backed by deep workforce strategy expertise to support long-term planning.

Health Care’s Flagship Survey Data

SullivanCotter’s industry-leading surveys provide compensation, productivity, and workforce benchmarks across physicians, advanced practice providers, and health care leadership roles. These insights support data-driven workforce planning, recruiting, and compensation decisions across the provider workforce.

Physician Compensation and Productivity Survey

Conducted for nearly 35 years, this survey is the largest and most comprehensive dataset of its kind and provides compensation, pay practices and productivity benchmarking data for employed physicians and PhD providers and researchers.

Hospital-Based Physician and APP Work Effort Practices Survey

This survey provides insights into work effort practices specific to hospital-based physicians and APPs with a focus on understanding specialty-specific scheduling and call coverage.

Physician and APP On-Call Compensation Survey

This one-of-a-kind survey provides deep insight into on-call pay rates and practices.

Benchmarks360™

Benchmarks360™ combines trusted compensation and productivity data with actionable analytics to support smarter workforce decisions. With intuitive dashboards and customizable reporting, Benchmarks360™ allows organizations to evaluate competitiveness, assess pay positioning across roles, and support data-driven decision-making for workforce compensation planning.

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Workforce Insights360™

Workforce Insights360™ integrates workforce demographic and organizational structure data with financial, performance, and quality metrics to provide a comprehensive view of the workforce. These insights help organizations understand how workforce structure compares to peers and align workforce design with performance outcomes.

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Let’s Architect Your Solution

Experience the power of the Provider Needs Assessment firsthand—book your personalized walkthrough and see how it works for you. Or get answers to any of your other questions.

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