Looking for better strategies to recruit and retain registered nurses?
The talent acquisition process has evolved significantly due to the COVID-19 pandemic. Many hospitals and health systems are finding that the recruitment and retention techniques they previously utilized are no longer enough to satisfy prospective and current employees. Faced with unprecedented staffing concerns regarding registered nurses (RN), organizations are seeking solutions that will help them recruit and retain this workforce.
Based on recent workforce trends, hospitals and health systems should consider the following strategies:
Enhancing Current Compensation Strategies
Increase market positioning to the 50th percentile (median) or higher, especially for critical roles
Consider introducing specialty pay to recognize specialized skillset requirements
Utilize sign-on, referral, retention and other bonuses for hard-to-fill roles
Ensure across-the-board or merit increases occur annually (expect 4% in 2022) to avoid market lag
Accelerate progression to midpoint for early-in-career RNs
Offer short-term, contract-based bonuses for vacant/night/weekend shifts
Create or enhance in-house travel nursing programs to provide additional opportunities for current RNs
Creating a Supportive Environment
Utilize workforce flexibility such as non-traditional schedules, remote work, weekender programs and other accommodations
Employ career ladders to support and illustrate development opportunities and career paths
Strengthen safety and quality processes designed to identify and correct the root cause and swiftly address issues
Allow nurses to work to the top of their license by providing clinical and/or clerical support where possible
Share your mission, values, and inclusion and belonging goals
Expanding Benefits Offerings
Consider enhanced benefit offerings such as on-site childcare, parking or transportation, home-buying assistance, student loan reimbursement, fertility
benefits, expanded parental and eldercare leave, additional time off, or sabbaticals
Increase retirement contributions for employees who are further in their careers and/or for those who have extended tenure
Empower employees with cash and non-cash peer and subordinate recognition programs
Clearly and frequently communicate the value of employees’ total rewards packages
Encouraging Feedback and Collaboration
Utilize team-based care models
Support and encourage open-door policies
Encourage RN input and participation in policy-making
Provide opportunities to participate in management roundtables and the development of action plans
Increase opportunities for workplace committee participation and other developmental experiences
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Through SullivanCotter, health care organizations gain access to the organizational design and workforce strategy capabilities of our sister organization, Lotis Blue—a firm recognized for its talent and organizational insights and strategic approach to workforce challenges that affect retention and performance.
Together, we connect business strategy , and organizational capabilities to help leaders execute with clarity and confidence—decisions grounded in data and behavioral science. Our combined capabilities enable tailored solutions that address each health care organization’s most complex workforce and performance challenges.
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