Understanding the concept of marketing channels and being able to plan, create and measure marketing channel effectiveness for our technology products will be instrumental to the success of this role.

PRIMARY DUTIES AND RESPONSIBILITIES

  • Collaborate with SullivanCotter’s marketing director and various business leaders to create, execute, and measure lead generating digital marketing campaigns and track marketing effectiveness all the way through the sale close process.
  • Monitor digital marketing trends in the health care and health care technology field to formulate the digital strategy and guide the decision making of digital marketing initiatives.
  • Understand SullivanCotter’s services and technology products in order to describe the unique value they bring to the market collectively and individually. Understanding our competitor trends, strategies and digital footprint will be critical.
  • Proactively plan, develop, and execute digital marketing strategies that create more brand awareness and support evolution of SullivanCotter’s technology products and services; serve as the main source of digital marketing knowledge and strategy formulation.
  • Identify, analyze and interpret digital performance/analytics data on an ongoing basis.
  • Set strategies to understand trends and create actionable plans to continually optimize lead generation and maximize conversions based on a deep understanding of business goals, site metrics, digital best practices, customer segmentation, marketing channels and competitive landscape.
  • Leverage existing internal and external resources to plan and execute content calendars and paid ad campaigns on social media channels, ensuring a blend of content that effectively represents SullivanCotter’s brand.
  • Uphold the firm’s code of ethics and business conduct.
  • Website
    • Manage SullivanCotter’s website by adding new content, optimizing pages for readability and SEO, and updating pages as needed on WordPress.
    • Analyze page traffic and site users and report findings to firm leaders.
    • Develop and implement strategies to drive traffic and increase conversions on the website.
    • Manage and maintain website HTML, JavaScript and other front-end technologies to integrate with common search engines and platforms to drive targeted traffic to our technology products.
    • Create strategy for effective website design, meta tagging and search API integration for high performing digital lead generation.
  • SEO
    • Understand and manage search engine, social media and email platforms to engage, measure and evolve effective digital marketing campaigns.
    • Campaign planning, setup, execution, management and reporting.
    • Audience/keyword/search term research.
    • Weekly account optimizations.
    • Negative keyword management.
    • Conversion optimization.

EDUCATION AND EXPERIENCE REQUIREMENTS

  • 5-7 years of experience in developing and implementing digital marketing strategies.
  • Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or other related field required, MBA preferred.
  • Preferred experience in marketing health care or technology products.
  • Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social.
  • Experience using tools such as: Google Suite (Analytics, Tag Manager, and Data Studio), Tableau (or similar visualization tool), and Microsoft Office (Excel, Word, and PowerPoint).
  • Experience working with Google AdWords or other paid search platforms.
  • Experience managing and analyzing social media accounts for effective campaign management including LinkedIn, Twitter, Facebook, and YouTube.
  • Experience working in WordPress or other website building tools.
  • Expertise in HTML, JavaScript and other front-end web technologies.

BEHAVIORAL ATTRIBUTES

  • Ability to create effective data visualizations and reports from analytics tools such as Google Analytics.
  • Data-centric approach to marketing with strong analytical and problem-solving skills.
  • Skilled in project and time management; Highly organized and detail oriented.
  • Ability to work well independently with a high level of self-motivation.
  • Ability to work in a team environment with demonstrated effectiveness at cross-functional collaboration and ability to drive execution.
  • Proven leadership with the ability to build consensus and drive decision making across multiple business units.
  • Intellectual curiosity, seeking opportunities to develop new skills.
  • Capacity to think critically and objectively to achieve set goals.
  • Ability to translate complex concepts and methodologies into easily understood language.
  • Flexibility, adaptability, and the ability to work under tight deadlines or changing needs.
  • Strong digital marketing and lead generation expertise, including substantial experience with search engine marketing, social media marketing, retargeting/remarketing, and other paid channels.

CULTURE

At SullivanCotter, our associates are our most important asset. For more than 25 years, we’ve built a culture that is inclusive, collaborative and full of opportunity for continuous career development and growth – and remain steadfast in our commitment to keep it this way. As we look to enhance value for the organizations we serve through Independence, Integrity, Information and Insight, we know that setting our associates up for success is critical. Our clients continue to face an increasingly diverse set of challenges and having the right people in the right place is what sets us apart.


OUR BENEFITS

We’re experts in total compensation and performance, and keeping our associates happy, healthy and supported is a top priority. Not only do we offer some of the industry’s most competitive salaries, but our comprehensive rewards and benefits packages are designed with high-achieving professionals in mind.

  • Comprehensive Health Plan and Dental Insurance
  • Long Term/Short Term Disability
  • 401k
  • Profit Sharing
  • PTO and Paid Company Holidays
  • Commuter/Transit Benefit
  • Employee Assistance Program
  • Professional accreditation and advanced education tuition benefit

CAREER DEVELOPMENT

We attract and retain top talent by fostering a culture of career enrichment through learning, innovation and accountability. We put our people first and understand how talent can transform an idea into reality. Learning, career growth and enrichment are the keys to advancement at our firm, and we offer a number of career development and training opportunities.


Applicants for employment must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

SullivanCotter is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.or marital status.

Current Openings

Fill Out a General Application
Share This: